A colleague of mine alerted me to the Jays’ announcement of playoff tickets going on sale. And if you want to go to all 11 potential home games, you’d better sit down: A pair of seats in the outfield 500s will run you $2380 plus taxes and fees. It’s $2840 for a pair in the “good” 500s, and $6000 in the 100s:
I’m not sure what expenses the Jays have to pay for during the postseason, but if you assume an average ticket price of $2000 (which is probably low) for all 11 games, they Jays figure to make over $96,000,000 in ticket revenue if each series goes the limit and each game sells out.
Ninety-six million dollars! And that’s not even factoring in how much $12 beer that will be sold, or the pizza slices, nachos, hats, jerseys, programs and general memorabilia that will be snapped up if the Jays go deep into the postseason. And it’s also not factoring in the ad dollars from extra Sportsnet telecasts that would draw 7-figure viewing audiences. Yep, this would be a huge windfall for Rogers, considering that they won’t need to pay the players for the postseason games they’re in.
Obviously, the Jays need to make the playoffs, and they need to win their way into the World Series before revenues crack the $50,000,000 mark. But my first thought is… a long playoff run would make it that much more likely that the team makes a real effort to sign David Price, or another free-agent pitcher. A deep playoff run would (or at least should) make a few years of contending baseball more likely.
Because the team is owned by Rogers, I have to raise this as a possibility: Does anyone else think we might see more expensive concessions for the playoff games? Has this been done anywhere else?
Lastly... will there be enough tickets for everyone? The Jays don't seem to publicize how many season ticket holders they have, or how many flex packs they sell. My guess is that most of the season ticket holders will exercise their option to buy 2 extra seats to go with the 2 seats they are permitted. So - let's say 20,000 seats are sold, right there, which is most of the lower bowl. Depending on how many flex packs are out there, there might not be many seats left other than the outfield corners. Right now, I'm kicking myself for not buying my flex pack before Dec 5, the cutoff date for access to the first tranche of playoff tickets.
But who am I kidding? Even if I wind up in s. 506, 10 rows back, I'll buy the full sleeve of tickets. It's playoff baseball, something we haven't seen in a generation. And if the team keeps winning like they did tonight, demand will be sky-high when ticket sales open to the general public in 2 weeks.